Alejandro A. Gerbec

Design Engineer | Frontend & Design Systems | AI Enablement

Buenos Aires, Argentina (working globally) • linkedin.com/in/gerbec • github.com/gerbec • gerbec.alejandro@gmail.com

Summary

Design Engineer with 13+ years crafting digital products end to end, from design systems and UI architecture to leading design and engineering teams.

I work where design meets code: component architecture, accessibility, interaction design, and the standards teams build against, across healthcare, fintech, and edtech.

Good products come from teams that share one language. I build that common ground between design and development, now with AI-assisted workflows that help teams move faster without giving up quality or accessibility.

Career Highlights

  • Brought AI into the everyday work of design and frontend teams at Bridgenext, with shared workflows and standards that cut research and iteration time by 30% without compromising accessibility.
  • Formed RedLink's UX team from scratch: hired, onboarded, and mentored designers and researchers, and defined the standards they worked by.
  • Architected Bridgenext's design system and component library and drove its adoption across every product team, raising consistency, accessibility, and delivery speed.

Professional Experience

Technology services · Healthcare

Design Engineer

  • Own the component architecture and how the UI is implemented across every product team, in React, TypeScript, and CSS.
  • Lead UX end to end: research, interaction design, prototyping, and usability testing through to production.
  • Authored and enforced the WCAG accessibility standards the whole product suite is built against.
  • Set up AI-assisted design and development workflows that reduced research and iteration time by 30%.

Online tech education · Edtech

Senior Front End Developer

  • Owned frontend development and component architecture within the squad, with consistent patterns across platforms.
  • Moved the subscription page to Prismic, with content and language per country managed directly by marketing.
  • Streamlined design–development handoffs, keeping design, product, and engineering aligned.
RedLink2015 – 2018

Banking network and payments · Fintech

UX Lead

  • Led the UX function for complex financial products across web and mobile.
  • Built and mentored the UX team from the ground up.
  • Defined UX standards and interaction patterns used across multiple product initiatives.
HotelMansa2013 – 2015

Hospitality · Tourism

Designer and Frontend Developer

  • Designed and built UI components, layouts, and a domotics & POS app for the 1828 Smart Hotel.

Community

  • Co-founder and organizer of CSS Conf Argentina (2016, 2018)
  • University professor, Web Design & Development, Davinci Institute (2017 – 2018)
  • Speaker on design systems, design-to-code, and motion

Education & Languages

Universidad de Palermo

Image & Sound Designer (2017 – 2021)

Spanish (native) · English (advanced) · Italian (basic)

Selected Talks

  • MCP, Figma & Code - A journey between design and development. CloudX Space Talk (2026).
  • Design Systems at Scale - Bridging design and code. CloudX Space Talk (2025).
  • OKLCH Colors - A new way to define colors on the web. CloudX Space Talk (2025).

More in Talks and selected work in Cases.